Drop Loop Case Study

The Drop Loop is a specialized two-sided marketplace designed to connect beverage suppliers and producers with venues and outlets that sell these products. This platform serves as a hub where buyers can explore a wide range of beverages, discover new and independent producers, and purchase both new releases and everyday favorites.

In this marketplace:
- Suppliers and producers act as sellers by listing their beverage products, complete with descriptions, pricing, and availability.
- Buyers, who are typically venues and outlets in the drinks industry, can browse these listings, compare products, and place orders directly through the platform.
Drop Loop streamlines the entire process, allowing sellers to manage orders, communicate with buyers, process payments, and handle delivery logistics all within one efficient B2B platform.

The transaction process on The Drop Loop involves buyers selecting products from the listings and completing their purchases through the platform.

Drop Loop provides significant value to both beverage producers and venues, facilitating connections within the independent drinks industry and supporting the growth of trade sales.