4 Marketplace Models set to grow in 2025–2026

As global trade faces rising tariffs and disrupted supply chains, new marketplace models are emerging to meet changing consumer and business needs.

In this article, we break down five online marketplace ideas that are poised for growth in 2025 and beyond—based on global trends in sourcing, spending, and hiring.

Whether you’re a founder exploring how to build a marketplace or an investor tracking emerging platforms, these models represent some of the most viable paths forward.

1. Peer-to-Peer Asset Sharing Marketplaces

As ownership becomes more expensive, consumers are moving toward flexible access. From vehicles to home equipment, peer-to-peer sharing models are thriving in urban and cost-conscious environments.

Opportunity:
Build a peer-to-peer marketplace where users can rent or lend idle assets. This model supports both income generation and sustainability.

Examples:

• Car-sharing platforms
• Tool and equipment rental
• Short-term storage or home space rentals

2. Remote Talent Marketplaces Models

Hiring costs are rising in developed countries, while skilled global talent remains highly available. Businesses are turning to platforms that offer remote, project-based, or flexible staffing.

Opportunity:
Create a remote talent marketplace with strong vetting, timezone alignment, and smart role matching.

Use cases:

• Tech freelancers
• Virtual assistants and remote admin
• Creative roles such as design and content writing

3. Local Sourcing and B2B Supply Marketplaces

With logistics becoming unpredictable, many businesses are looking to shorten supply chains by sourcing locally or regionally. Trust, speed, and cost control are now bigger priorities than outsourcing.

Opportunity:
Build a local B2B sourcing marketplace that helps buyers discover manufacturers, wholesalers, or suppliers within their region or industry.

Use cases:

• Local food and farming cooperatives
• Regional manufacturing networks
• Construction or trade material platforms

4. Circular and Second-Hand Marketplaces

The circular economy is going mainstream. As economic pressure increases, consumers are turning to second-hand products to save money and support sustainability.

Opportunity:
Launch a marketplace for resale, swapping, or upcycling across key product categories. Focus on quality assurance and ease of listing.

High-potential segments:

• Fashion and apparel
• Electronics and mobile devices
• Furniture and home goods

Choosing the Right Marketplace Model

Each of these marketplace models solves a real problem in today’s economy—rising costs, fragile supply chains, hiring pressures, and changing consumer values.

At Journeyhorizon, we work with founders to build and scale marketplaces that are:

• Strategically positioned
• Tech-enabled
• Designed for growth

Whether you’re validating your first idea or expanding your platform, we’re here to help you build a marketplace the market actually needs.